Getting your Trinity Audio player ready…

 

After celebrating its 40th anniversary last year (with a campaign that won an award within the Reed Midem group), the music trade fair Midem started a new decade with another good year. Attendance figures were up despite a very difficult business environment.
The Write Stuff again provided the copywriting for the brochures and print ads on the theme, “I’ve Got the Music in Me – Come to the Source”. Agency: Consorcom.

Plans are already afoot for the 2008 campaign!

UPDATE: After stopping MIDEM for two years due to the changes in the music industry and the COVID lockdown, the event is back again at the Palais des Festivals in January under new management. Follow MIDEM news here.