“Content” is the new buzzword, as we don’t really have that many ways of describing music, images, games, ringtones, TV shows, films and stock market information or restaurant reviews in one word (“entertainment” doesn’t count). Increasingly, the TV trade fair MIPTV has become interesting not just for producers and broadcasters, it also enables the mobile sector, brands and social networks to hatch up plans for new revenue streams together. So MIPTV this year went under the headline of “Capture content”, developed by The Write Stuff and Consorcom. We developed the concepts, brochure and print ads.