Here’s a challenge. Take a shot of the client that actually means something, and people will stop people in their tracks. The Tagora agency in Brussels did just that recently with a brochure for EAS, the European trade fair for the attractions industry. They put the owners and managers of attractions onto and in one case into their attractions. The two managers on the photo are actually on a ride, and it’s not Photoshopped either. They also got the manager of a water park to sit under a cascade with her laptop and in a business suit. It’s a simple, fun idea that makes for the best corporate portraits I’ve seen in ages. All you need is a good idea, a great photographer and clients that are willing to play ball.

I should also point out that the EAS was a success and The Write Stuff did the copywriting for the brochure of the next edition 😉