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Belfius: 2 reasons this name is wrong
It’s not often that a brand name generates so much interest. Belgians woke up March […]
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Are your communications aligned with your mission statement?
Coincidentally, I’ve worked on a number of corporate branding projects recently that threw up a […]
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Writing Christmas wishes with a wish
If you’re struggling to come up with an original idea for writing Christmas wishes, I […]
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Levis, riots and teenage aspirations
This ad, surely one of the most evocative for a jeans company, has become iconic […]
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Open letter to an SEO copywriter
At least once a year, I am contacted by a customer or agency that has […]
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Writing e-mail messages: what do you want to achieve?
I just received an e-mail message a few minutes ago which hit my irritation button. […]
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Four things to do before attending a trade fair
I’m currently busy preparing for a trade fair, Midem in January. So like everyone else, […]
Michael Leahy
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