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Levis, riots and teenage aspirations
This ad, surely one of the most evocative for a jeans company, has become iconic […]
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Open letter to an SEO copywriter
At least once a year, I am contacted by a customer or agency that has […]
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Writing e-mail messages: what do you want to achieve?
I just received an e-mail message a few minutes ago which hit my irritation button. […]
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Four things to do before attending a trade fair
I’m currently busy preparing for a trade fair, Midem in January. So like everyone else, […]
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What makes a brand “cool”?
Britain’s Observer magazine had an interesting supplement this weekend: a list of Britain’s coolest brands. […]
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E-commerce is not a carrot any more
Remember e-commerce? That shiny new thing that would save business and give us all the […]
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Lessons from product naming
[Updated July 2023] When will we run out of names? Although I originally got involved […]
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Cannes 2010: the art of the pitch
I remember when it was held as a truth that the written word was dying […]
copywriting
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