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NERDS OF THE WORLD: YOUR TIME HAS COME
Having done some corporate vids and drives to promote companies as a good employer, I […]
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SHOOT THE CLIENT AND HAVE FUN DOING SO!
Here’s a challenge. Take a shot of the client that actually means something, and people […]
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AND THE WINNER IS…
A little shout out to Belgian director Patrick Van Hautem of Made in Brussels, who […]
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COPYWRITERS AS GARDENERS
I have a garden, and I actually enjoy mucking in and getting things done. I’ve […]
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MIPCOM SET TO DRIVE CONTENT BUSINESS
It’s that time of the year again. MIPCOM, the world’s foremost content trade fair, will […]
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IT’S EASY TO MISS SOMETHING YOU’RE NOT LOOKING FOR
Advertising is supposed to engage us on more than one level these days. It’s also […]
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HOW TO SCARE A COPYWRITER
I came across a very interesting poll on the ProZ translators’ site recently. The question […]
copywriting
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