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Lessons from product naming
[Updated July 2023] When will we run out of names? Although I originally got involved […]
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Cannes 2010: the art of the pitch
I remember when it was held as a truth that the written word was dying […]
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The creative gold rush: tinsel or tears?
I can’t help feeling excited about the buzz in communications recently. Despite the obvious and […]
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South Africa combines football and music in new clip
There’s nothing I don’t like about South Africa’s clip promoting itself in the run-up the […]
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PERSONAL BRANDING IS NOT LIKE A PERSONAL COMPUTER
I’ve been working on a few projects recently that can best be described as “personal […]
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MIDEM TRADE FAIR: THE TOUGH GOT GOING
In 7 years of creating the campaigns for Midem, we have seen the world of […]
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COUNTDOWN 100: GETTING NEW MANAGERS UP TO SPEED
I was amazed when an art director at a major agency recently told me that […]
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TIGER BEER “ZIP”: THE BEAUTIFUL PAY-OFF
This ad from Saatchi – which I had absolutely nothing to do with – is […]
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