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Belfius: 2 reasons this name is wrong
It’s not often that a brand name generates so much interest. Belgians woke up March […]
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Four things to do before attending a trade fair
I’m currently busy preparing for a trade fair, Midem in January. So like everyone else, […]
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What makes a brand “cool”?
Britain’s Observer magazine had an interesting supplement this weekend: a list of Britain’s coolest brands. […]
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Lessons from product naming
[Updated July 2023] When will we run out of names? Although I originally got involved […]
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PERSONAL BRANDING IS NOT LIKE A PERSONAL COMPUTER
I’ve been working on a few projects recently that can best be described as “personal […]
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COUNTDOWN 100: GETTING NEW MANAGERS UP TO SPEED
I was amazed when an art director at a major agency recently told me that […]
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NEW SITE FOR CONSORCOM
Over the past the past few years, I have worked extensively with the Belgian agency […]
name research
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